The National Council for Children's Television (NCCT) was created pursuant to Republic Act No. 8370, otherwise known as the "Children's Television Act of 1997" to promote and encourage the production and broadcasting of developmentally appropriate television programs for children and to monitor the implementation of the Act and other government policies and regulations pertaining to children's broadcast programs. On May 5, 2003, the NCCT was transferred from the Office of the President to the Department of Education, under Executive Order No.203 signed by then President Gloria Arroyo.II. General Functions
- Formulate plans and policies on educational children's and child-friendly programming
- Support the production of these programs through the administration of the National Endowment Fund for Children's Television and recommendation to Congress of measure for provision of incentives
- Monitor children's television program aired during child-viewing hours and take action such as information dissemination and recommendation of actions to appropriate regulatory agencies
- Promote media education within the formal school system and other non-formal means
The primary beneficiaries or stakeholders of the NCCT are Filipino children below 18 years old.
The NCCT's secondary stakeholders are the broadcast media and content creators who are responsible for the production of children's programs specifically designed for Filipino children.
NCCT includes as stakeholders those who responsible for the care, education, protection, development of the primary beneficiaries. These include the children's families, educators, community members, government and non-government organizations, academic institutions, and other bodies.IV. Vision
A dynamic and child-friendly media environment that contributes to the holistic development of Filipino children.V. Mission
To foster a child-friendly media environment for Filipino children.NCCT achieves this mission by making sure that:
- Children consume and actively participate in media programs that develop their abilities, talents, and skills to their full potential;
- Broadcast media and content creators provide educational, informative, value-laden, developmentally appropriate, and gender and culture-sensitive media content that reflect children's needs, concerns and interests;
- Parents and guardians promote and advocate responsible media usage;
- Educators practice media literacy in the formal school system and other non-formal means; and
- Government and civic organizations develop and implement educational, cultural, and recreational media policies and programs addressed to children.
In the development and adoption of policies and program of action for children's television, the Council shall be guided by the following standards known as "The Charter of Children's Television" and the "Child-Friendly Content Standards". These standards state that children's television program, or programs specifically designed for viewing by children, shall be educational, value-laden, and age-appropriate.
- Theme - The theme or underlying message of the program must be suitable for children. The program should not contain themes that are suitable only for adults;
- Values - The subject of the program must not be contrary to the best interest of children. The program must promote positive Filipino values for emotional, moral, spiritual, mental, or physical development of the child. Values can include respect for children towards other children and adults regardless of race, nationality, ethnicity, religion, sexual preference, physical or mental disabilities. t must also display respect and care for the environment and other living beings;
- Dialogue - The dialogue, whether in words or gestures, does not promote or encourage children to speak or behave disrespectfully towards other;
- Language - The language used must not be vulgar, profane, offensive, sexually-suggestive, derogatory or demeaning of a person;
- Nutrition - Portrayals, or references to food and beverages, do not promote or condone unhealthy eating;
- Sex and Nudity - The program does not portray or depict the sexual act, the sexual organ and other sensitive parts of the body or depict acts and images that are sexually-suggestive or appropriate only for adult audiences;
- Violence - The program does not contain any violent scenes, depict the use of force as routine, or imply that it is a desirable means of resolving conflict, or show excessive, gory and bloody images;
- Substance Use - The program does not depict images and messages with the aim effect or likely effect of promoting, directly or indirectly, a tobacco product or tobacco use, e-cigarettes, vape, alcohol, stimulants, narcotics, inhalants, depressants, and hallucinogens and other prohibited drugs and chemicals;
- Gambling - The program does not contain scenes of gambling or betting nor suggest that these activities are good or desirable;
- Advertisements - The program does not advertise or promote products that are not appropriate for children or that may cause harm to them.
- Children's programs should be aired in regular time slots when children are available to view and/or distributed through widely accessible media or technologies; and
- Sufficient funds, whether from the public sector, civil society, and private sector or individuals, must be made available to make these programs conform to the highest possible standards.
VII. NCCT PPAs
VIII. Organizational Chart
IX. Composition, Duties, and Responsibilities