I. History and Mandate

The National Council for Children's Television (NCCT) was created pursuant to Republic Act No. 8370, otherwise known as the "Children's Television Act of 1997" to promote and encourage the production and broadcasting of developmentally appropriate television programs for children and to monitor the implementation of the Act and other government policies and regulations pertaining to children's broadcast programs. On May 5, 2003, the NCCT was transferred from the Office of the President to the Department of Education, under Executive Order No.203 signed by then President Gloria Arroyo.

II. General Functions
    1. Formulate plans and policies on educational children's and child-friendly programming
    2. Support the production of these programs through the administration of the National Endowment Fund for Children's Television and recommendation to Congress of measure for provision of incentives
    3. Monitor children's television program aired during child-viewing hours and take action such as information dissemination and recommendation of actions to appropriate regulatory agencies
    4. Promote media education within the formal school system and other non-formal means
III. Stakeholders

The primary beneficiaries or stakeholders of the NCCT are Filipino children below 18 years old.

The NCCT's secondary stakeholders are the broadcast media and content creators who are responsible for the production of children's programs specifically designed for Filipino children.

NCCT includes as stakeholders those who responsible for the care, education, protection, development of the primary beneficiaries. These include the children's families, educators, community members, government and non-government organizations, academic institutions, and other bodies.

IV. Vision

A dynamic and child-friendly media environment that contributes to the holistic development of Filipino children.

V. Mission

To foster a child-friendly media environment for Filipino children.

NCCT achieves this mission by making sure that:
    • Children consume and actively participate in media programs that develop their abilities, talents, and skills to their full potential;
    • Broadcast media and content creators provide educational, informative, value-laden, developmentally appropriate, and gender and culture-sensitive media content that reflect children's needs, concerns and interests;
    • Parents and guardians promote and advocate responsible media usage;
    • Educators practice media literacy in the formal school system and other non-formal means; and
    • Government and civic organizations develop and implement educational, cultural, and recreational media policies and programs addressed to children.
VI. The Charter of Children's Television and Child-Friendly Content Standards

In the development and adoption of policies and program of action for children's television, the Council shall be guided by the following standards known as "The Charter of Children's Television" and the "Child-Friendly Content Standards". These standards state that children's television program, or programs specifically designed for viewing by children, shall be educational, value-laden, and age-appropriate.

      1. Theme - The theme or underlying message of the program must be suitable for children. The program should not contain themes that are suitable only for adults;
      2. Values - The subject of the program must not be contrary to the best interest of children. The program must promote positive Filipino values for emotional, moral, spiritual, mental, or physical development of the child. Values can include respect for children towards other children and adults regardless of race, nationality, ethnicity, religion, sexual preference, physical or mental disabilities. t must also display respect and care for the environment and other living beings;
      3. Dialogue - The dialogue, whether in words or gestures, does not promote or encourage children  to speak or behave disrespectfully towards other;
      4. Language - The language used must not be vulgar, profane, offensive, sexually-suggestive, derogatory or demeaning of a person;
      5. Nutrition - Portrayals, or references to food and beverages, do not promote or condone unhealthy eating;
      6. Sex and Nudity - The program does not portray or depict the sexual act, the sexual organ and other sensitive parts of the body or depict acts and images that are sexually-suggestive or appropriate only for adult audiences;
      7. Violence - The program does not contain any violent scenes, depict the use of force as routine, or imply that it is a desirable means of resolving conflict, or show excessive, gory and bloody images;
      8. Substance Use - The program does not depict images and messages with the aim effect or likely effect of promoting, directly or indirectly, a tobacco product or tobacco use, e-cigarettes, vape, alcohol, stimulants, narcotics, inhalants, depressants, and hallucinogens and other prohibited drugs and chemicals;
      9. Gambling - The program does not contain scenes of gambling or betting nor suggest that these activities are good or desirable;
      10. Advertisements - The program does not advertise or promote products that are not appropriate for children or that may cause harm to them.
In addition to these:
    1. Children's programs should be aired in regular time slots when children are available to view and/or distributed through widely accessible media or technologies; and
    2. Sufficient funds, whether from the public sector, civil society, and private sector or individuals, must be made available to make these programs conform to the highest possible standards.



VIII. Organizational Chart


IX. Composition, Duties, and Responsibilities

    1. Council Members

      1. Composition - The Council shall be composed of five (5) members representing the following sector:

        1. Academe
        2. Broadcast Media
        3. Child-Development Specialist
        4. Parents
        5. Child-Focused Non-Government Organizations
      2. Functions

        1. To formulate and recommend plans, policies and priorities for government and private sector (i.e. broadcasters, producers, advertisers) action towards the development of high quality locally produced children’s television programs to meet the developmental and informational needs of children;
        2. To promote and encourage the production and broadcasting of developmentally-appropriate children’s television programs through the administration of a National Endowment Fund for Children’s Television and other necessary mechanisms as it may determine;

        3. To monitor, review and classify children’s television programs and advertisements aired during child-viewing hours, in order to take appropriate action, such as disseminating information to the public and bringing results to the attention of concerned agencies for appropriate action;

          To attain this function, the Council shall:

          1. Come up with its standards for children’s television programs;

          2. Deputize representatives who will conduct the monitoring of children’s television programs and advertisements;

          3. Require television stations/networks and cable operators, through the MTRCB, to furnish it with tapes/recordings of children’s television programs and advertisements;

          4. Publish the results of the review and monitoring of children’s television programs and advertisements

        4. To formulate, together with the television broadcast industry, a set of standards for television programs shown during child-viewing hours and work closely with the industry for the adoption and implementation of said standards;

        5. To conduct research for policy formulation and program development and disseminate results to broadcasters, advertisers, parents and educators on issues related to television and Filipino children;

        6. To promote media education in general and television literacy in particular within the formal school system and other non-formal means, in cooperation with private organizations;

        7. To monitor the implementation of the Act and its IRR and other existing government policies and regulations pertaining to children’s broadcast programs.

    2. Secretariat

        1. Executive Director

          - functioning as the head of the secretariat, s/he is expected to:
          1. Oversee and manage day-to-day operations of the secretariat;

          2. Recommend to the Council the secretariat’s staffing pattern and the qualifications, duties, responsibilities, functions, and compensation for the positions created by the former;

          3. Enter into any contract and other instruments as may be authorized by the Council;

          4. Perform other functions and duties as may be assigned from time to time by the Council;

          5. Maintain effective communication and working relationships with the Council Members, Advisory Committee Members and the members of the secretariat.

          6. Provide inputs and finalize reports for submission to DBM such as Work and Financial Plan, Annual Report, and Targets et al to be recommended to the Council Members.

          7. Spearhead the overall planning, conceptualizing, and finalizing of programs and projects of NCCT relevant to the mandate and functions.

          8. Ensure the adoption and implementation of the Code of Ethics and Norms of Conduct of government officials and employees as established by NCCT;

          9. Observe employees’ interests and ensure rights are protected;

      General Administration and Finance:

        1. Supervising Administrative Officer - Functioning as the head of the general administration and finance division of the secretariat, s/he is expected to:

          1. Review prepared budget program, projects, events, or plans and recommends approval to the Executive Director.

          2. Review all reports, communications, bid documents and other outputs and endorse to the Executive Director of NCCT for action.

          3. Plan and coordinate all general service functions.

          4. Draft and implement rules and regulations on general service functions.

          5. Supervise preparation of periodic, annual, and other required reports including financial reports and documents.

          6. Supervise the recruitment, hiring, training, classification, salary and wage determination, labor relations, benefit administration and personnel records keeping;

          7. Maintain liaison with the Civil Service Commission (CSC);

          8. Provide the following services:
            1. Employment Programs and Services – provide information and assistance to the constituents and applicants;

            2. Issuance of Certification of Leave Credits/Statement of Leave Credits;

            3. Issuance of Service Record;

            4. Issuance of Certificate of Employment; and

            5. Processing of application for leave and appointment for hiring and recruitment;

          9. Perform other duties as may deemed necessary.

        2. Accountant II - as the sole accountant of the secretariat, s/he is expected to:

          1. Install and maintains an internal audit system and accounting system.

          2. Prepare and submit financial statements, specifically:

            1. Journal entries in accordance with the Government Accounting Principles on the transaction of NCCT.

            2. Documentation of transactions to ensure compliance of the necessary warranties to be provided by NCCT on those said transactions as provided by laws and regulations.

            3. Financial statements such as balance sheets, income statements, statement of changes in government equity, notes to the financial statements among others.

            4. Analysis on financial statements of NCCT.

          3. Monitor balances of the Account of NCCT to ensure that those balances represent underlying economic values.

          4. Evaluate systems and processes of NCCT to ensure that necessary controls are in place and provide recommendation thereof.

          5. Prepare required reports required from COA, DBM, BTR, and other oversight agencies.

          6. Sign disbursement vouchers.

          7. Check liquidation reports.

          8. Perform other related duties as deemed necessary.

      Project Development and Management:

      1. Project Development Officer II (PDO II) - s/he is expected to:

        1. Conceptualize, draft, and submit project and program proposals relevant to the mandate and functions of NCCT to the Project Manager.

        2. Prepare program flow, training design, and / or modules for the programs and projects.

        3. Assist in the preparation of all conferences, trainings, workshops, seminars, and other related activities of the program, project, or events.

        4. Coordinate advocacy initiatives in children and media from project conceptualization to coordination and execution.

        5. Help train youth in media production, from photography, camera operation and maintenance, to videography, editing and postproduction.

        6. Assist in the preparation of terminal reports, annual reports, DBM reports et al.

        7. Coordinate and forge relationships with stakeholders such as TV networks, parents, educators, and other oversight agencies.

      2. Project Development Officer II (PDO II) – s/he is expected to:

        1. Conduct researches related to children, television, and other media.

        2. Set strategies and directions to acquire information and/or to analyze data on children’s TV viewing, television, and media.

        3. Report results of research to aid decision making in project development and to enhance and maximize resources and staff.

        4. Research and recommend best practices on media literacy, community-based adult literacy among others.

        5. Assist in the designing training modules and workshops based on training needs assessments, focus group discussions, et al.

        6. To help train youth in media production, from photography, camera operation and maintenance, to videography, editing and post production.

        7. Provide other tasks that may be assigned.

      3. Project Development Officer I (PDO I) – s/he is expected to:

        1. Plan communications activity in-depth and provide hands-on delivery.

        2. Create and implement awareness campaigns via blog, social media, and also written and broadcast media, on a national level.

        3. Communicate core organizational messages to both specific and general audiences (including volunteer groups, potential individual and institutional donors, general public and specialist professionals)

        4. Proactively promote achievements, milestones and the agency’s mandates and functions.

        5. Monitor and report on effectiveness of online communications, campaigns and engagement activities, continuously improving how we reach out and engage new groups and keep the existing Network involved and interested

        6. Write high-quality, eye-catching press releases, articles, blog posts and editorial, which bring to life our programs and projects.

        7. Coordinate our web output, with new web material, updated content, edited contributions from others, source complementary images and footage.

        8. Produce excellent advocacy collateral such as brochure, newsletter, et al, to promote NCCT.