KaSaMaPa is a seminar that aims to develop a community of adults capable of critically assessing media messages and guide children in selecting and understanding media content.

NCCT partnered with Laura Vicuna Foundation (LVF) and Colegio de Sta. Ana de Victorias, Victorias City, Negros Occidental where KaSaMaPa was conducted last May 17, 2017. The whole day forum was attended by 122 parents and guardians who actively participated in the discussion about The Media, Practical Use and Effects of Media to Children, Five Key Concepts on Media and Information Literacy, NCCT’s Landscape of Child-Friendly Television and MTRCB’s Matalinong Panonood ni Juan at Juana. These topics were discussed by Mr. Ariel Sebellino, the Executive Director of Philippine Press Institute, Atty. Ann Nemenzo, the Executive Director of MTRCB and NCCT’s Supervising Administrative Officer, Ms. Daisy Atienza and Project Development Officer I, Mr. Kristoper Tarca.

KaSaMaPa’s pilot run was a huge success since it reaped 100% Over-all Satisfactory ratings based on the participants’ evaluation of the program. With this, the agency targets to conduct 14 more KaSaMaPa seminars all over the Philippines to continuously forward the advocacy on Media and Information Literacy.