A Seminar-Workshop on Media Literacy Integration in the K-12 Curriculum


Pursuant to its mandate of promoting media education, the National Council for Children’s Television (NCCT) conducts Media Literacy Promotion Services to its stakeholders. In the basic education curriculum, media literacy education is only introduced on the second semester of Grade 12. However, with the democratization of information and technology, NCCT believes that media literacy is an essential survival skill in this age.

Understanding and Utilizing Media in Teaching (UUMT):  A Seminar-Workshop in Media Literacy Integration in the K-12 Curriculum” was originally based from NCCT’s Media Literacy Seminar-Workshop for Teachers. To cope with the continuing education needs of Teachers, the program was redesigned and developed further to address the more important needs of Filipino teachers.

The said seminar-workshop features lectures on understanding media text and environment, sessions on critical thinking, and activities on the integration of media literacy in classroom discussion.


As stated by the Grunwald Declaration on Media Education (1982), “We live in a world where media are omnipresent: an increasing number of people spend a great deal of time watching television... In some countries, for example, children already spend more time watching television than they do attending school.”

This mass effect the media had brought to the society has been changing our children, however this phenomenon is not something we can easily condemn or endorse, rather it is a fact that we need to accept. However, it shall not end with this. In fact, media has also been considered very important and had contributed a great deal to our changing needs.

Unfortunately, majority of educational institutions have little knowledge and efforts done in promoting Media Literacy. In order to cope with this change, NCCT, as a policy making body, has been exerting efforts in bridging this gap by calling out to educators in promoting Media Literacy and Media Education by community participation and working alongside them in understanding Media and on how to relay this information to their students. NCCT foresees this move to educate the educators as a promising step towards building a Media Literate Community.


This project seeks to continue the Council’s advocacy to empower Filipino teachers in building a nation of media literate Filipino children.  It also aims to raise awareness about the Children’s Television Act of 1997 and the vision of National Council for Children’s Television.

The three-day seminar-workshop aims to empower and encourage basic education teachers to teach media and with the media. By the end of the workshop, participants will:

    1. understand the role that media plays in our students’ environment;
    2. know and understand the different media literacy concepts;
    3. examine possible ways of integrating media literacy lessons in different subject areas;
    4. write, demonstrate and critique different media literacy education lesson plans; and
    5. submit exemplary Lesson Plans in Media Literacy in different Subject Areas to be compiled by NCCT.